15 Footer, LLC.. — Privacy Policy
Effective Date: November 22, 2025
15 Footer, LLC.. — Privacy Policy
Effective Date: [Insert date]
Legal Entity: 15 Footer LLC. (“15 Footer,” “we,” “us,” “our”)
Registered Address: 484 Lake Park Ave, #238, Oakland, CA 94610, USA
Privacy/DPO Contact: [email protected]
Minimum Age: 13+
This Privacy Policy is a legally binding agreement between you and 15 Footer and describes how we collect, use, disclose, and safeguard personal information when you use our websites, mobile apps, and services that link to this Policy (collectively, the “Services”).
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, do not use the Services.
1) Scope and Relationship to Other Terms
This Privacy Policy applies to all personal information processed by 15 Footer via the Services, including social features (posts, comments, messages), e‑commerce (orders, payments, returns), and advertising (including retargeted/behavioral ads). This Policy is incorporated by reference into our Terms of Service, Community Guidelines, Cookie Policy, and any supplemental notices presented within specific features.
2) Categories of Personal Information We Collect
A. Information You Provide
• Account & Profile: Name, username/handle, email address, password (stored using industry‑standard hashing), age confirmation (13+), profile photo, biography, teams/players you follow.
• Content & Interactions: Posts, comments, messages, likes, follows, uploaded images/videos, event RSVPs, reports/appeals.
• E‑Commerce: Shipping address, contact phone (optional), order details, returns/exchanges, communications with support.
• Preferences: Privacy settings, ad preferences, language, notification choices.
- Information Collected Automatically
• Device/Network Data: IP address, device identifiers, browser/app type and version, operating system, time zone, pages/screens viewed, referring/exit URLs, clickstream, crash logs, and diagnostic data.
• Online Identifiers: Cookies, pixel tags, SDKs, mobile advertising identifiers, analytics and attribution IDs.
• Location: Approximate geolocation inferred from IP. We do not collect precise geolocation unless you enable a feature that requires it (e.g., event check‑ins).
• Transaction Metadata: Payment authorization tokens, fraud signals, shipment tracking events. We do not store full card numbers or CVV. - Information from Third Parties
• Social Logins: When you sign in via Amazon, Google, Apple, Microsoft, or LinkedIn, we receive limited profile data (e.g., name, email, unique ID) subject to your consent and each provider’s terms.
• Partners & Vendors: Ad tech, analytics, measurement, anti‑fraud and safety partners provide audience segments and performance/diagnostic data.
• Public/Community Sources: Content or information publicly posted on our Services may be indexed or shared. - Sensitive Personal Information (SPI)
We do not intentionally collect SPI (e.g., government IDs, precise geolocation, biometric data, health data) except for:
• Authentication data (password hash, multi‑factor tokens) to secure accounts.
• Payment tokenization from PCI‑compliant processors (not full PAN/CVV).
If SPI is ever required for a feature, we will present a specific notice and obtain explicit consent where required.
3) Purposes and Lawful Bases for Processing
We process personal information for the following purposes:
• Provide the Services: Create and manage accounts; enable social features; process orders, payments, shipping, returns; deliver customer support. (Lawful basis: contract; legitimate interests.)
• Personalization: Curate feeds, recommend content, teams/players, products, and events; adjust UI/UX. (Legitimate interests; consent for certain cookies.)
• Advertising & Measurement: Deliver, personalize, and measure advertising on and off our Services, including retargeted/behavioral ads; control frequency; report campaign performance. (Consent where required; legitimate interests; compliance with applicable laws.)
• Safety & Integrity: Detect and prevent spam, fraud, harassment, IP violations, and security incidents; enforce our Terms and Community Guidelines. (Legitimate interests; legal obligations.)
• Compliance & Operations: Maintain records, fulfill tax/accounting obligations, respond to legal requests, conduct analytics and product improvement. (Legal obligations; legitimate interests.)
4) Cookies, Tracking Technologies, and Choices
We use cookies and similar technologies to operate and improve the Services.
• Essential Cookies: Authentication, security, fraud prevention, and core functionality.
• Analytics Cookies: Usage measurement and performance.
• Advertising Cookies/IDs: Personalize ads, measure reach and effectiveness, limit frequency.
Your Controls
• Consent/Preferences: In opt‑in jurisdictions, we provide a cookie banner and granular controls.
• Do Not Sell or Share / Targeting Opt‑Out: In applicable U.S. states, use our privacy settings and footer link to opt out of “sale” or “sharing” of personal information for cross‑context behavioral advertising.
• Global Privacy Control (GPC): We honor recognized browser signals where required.
• Email Marketing: Unsubscribe using the link in any marketing email or via account settings.
• Device Settings: Limit ad tracking or reset your mobile advertising ID in OS settings.
5) How We Disclose Personal Information
We may disclose personal information to:
• Service Providers / Processors: Hosting, cloud storage, customer support, analytics, payment processing, anti‑fraud, ad tech, shipping carriers—under contracts that restrict use to our instructions and require appropriate safeguards.
• Advertising Partners: To deliver and measure advertising (including retargeting). In some jurisdictions, this may constitute “sharing” or a “sale” of personal information; see State Privacy Rights.
• Other Users / Public: Content you post (e.g., comments, likes, profile info) is visible to others per your settings and may be indexed by search engines.
• Legal, Safety, and Rights Protection: To comply with laws, respond to lawful requests, protect the rights and safety of users and 15 Footer, and prevent harm, fraud, or abuse.
• Corporate Transactions: In the event of a merger, acquisition, restructuring, or asset sale, your information may be transferred to the successor entity subject to this Policy.
We do not permit service providers to use personal information for their own marketing or unrelated purposes.
6) Retention
We retain personal information only for as long as necessary to fulfill the purposes described above and to comply with legal, tax, accounting, and safety obligations, after which we delete or anonymize it.
Typical retention (subject to legal requirements and operational needs):
• Account & Profile: Life of account; deletion within 30–90 days after account closure (unless we must retain longer).
• UGC & Moderation Records: Life of account; removed content may persist in backups/logs for a limited period for safety/legal reasons.
• Orders & Financial Records: 3–7 years for tax/accounting compliance.
• Security & System Logs: 12–24 months for diagnostics, security, and abuse prevention.
7) Security
We implement administrative, technical, and physical safeguards designed to protect personal information, including TLS encryption in transit, access controls, least‑privilege permissions, vulnerability management, and security monitoring. Payments are processed via PCI‑DSS compliant providers; we do not store full card numbers or CVV. No system is perfect—if a data breach occurs, we will notify affected individuals and regulators where required by law.
8) Children and Teens
• Children Under 13: 15 Footer is for users 13+. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided information, contact [email protected] so we can delete it.
• Teens 13–15 (Certain U.S. States): We obtain opt‑in consent before “selling” or “sharing” personal information for targeted advertising.
• Youth Safety: We moderate for age‑inappropriate content and restrict features likely to expose minors to elevated risk.
9) International Data Transfers
If you access the Services from outside the United States, your information may be transferred to, stored in, and processed in the United States and other countries that may have different data protection laws. Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses and transfer risk assessments) to protect your information.
10) Your Rights and Choices
Depending on your jurisdiction, you may have the following rights:
• Access: Receive a copy of your personal information.
• Correction: Rectify inaccurate or incomplete information.
• Deletion: Request deletion of personal information.
• Portability: Obtain personal information in a structured, commonly used format.
• Objection/Restriction: Object to or restrict certain processing (e.g., personalization or profiling).
• Withdraw Consent: Where we rely on consent (e.g., cookies or marketing), you may withdraw it at any time.
• Opt‑Out: Opt out of targeted advertising, “sale,” or “sharing” of personal information.
How to Exercise Your Rights
Use in‑product privacy settings or contact [email protected]. We may need to verify your identity. Authorized agents may submit requests where permitted by law, subject to verification.
11) State Privacy Rights (United States)
Certain state laws (e.g., California, Virginia, Colorado, Connecticut, Utah) grant resident‑specific rights.
California — CPRA Notice at Collection
We collect the following categories for the purposes described in Section 3 and retain them as in Section 6:
• Identifiers: Name, email, username, cookie/ads IDs (Shared for retargeting; not sold for money)
• Commercial Info: Orders, returns, support (No, except limited analytics)
• Internet/Network Activity: Pages/screens, logs, app events (Shared for retargeting)
• Approximate Location: IP‑based (Possibly for ad geo‑targeting)
• Inferences: Preferences, interests (Shared for retargeting)
Under CPRA, “sharing” includes cross‑context behavioral advertising. We treat certain ad activities as sharing and provide opt‑out controls.
Other States
Residents of Virginia, Colorado, Connecticut, and Utah may access, delete, correct, port data, and opt out of targeted advertising or sale. Use in‑product settings or email us to exercise these rights.
Nevada
Residents may opt out of the sale of “covered information” by emailing [email protected] with “Nevada Opt‑Out” in the subject line.
12) Email, SMS, and Push Communications
• Transactional: We send service and transactional communications (e.g., receipts, security alerts, policy updates).
• Marketing: We send marketing communications with notice/consent where required. You can unsubscribe in any marketing email or via account settings.
• SMS/Push: Opt‑in required where applicable; you may opt out via device or in‑product controls.
13) User‑Generated Content and Public Activity
Content you post (e.g., comments, images, likes, follows) may be publicly visible or visible to other users per your settings and may be indexed by search engines or shared by others. Avoid posting personal/sensitive information you do not wish to be public.
14) Third‑Party Sites, SDKs, and Links
The Services may link to third‑party sites or integrate SDKs (e.g., social login, analytics, ad tech). Those third parties’ privacy policies govern their use of your information. Review their policies and settings before enabling integrations.
15) Automated Decision‑Making and Profiling
We use personalization and advertising relevance models to tailor content and ads. We do not use automated decision‑making that produces legal or similarly significant effects (e.g., credit, housing, employment). You can adjust personalization and ad preferences and opt out of targeted advertising in applicable jurisdictions.
16) Events and In‑Person Activations
If you attend our events or booths, we may collect RSVP data, attendance, and engagement. Where we scan badges or collect contact details, we use them for event operations, safety, and—with your consent where required—follow‑up marketing.
17) Complaints and Contact
If you have concerns about our practices, contact [email protected]. Where applicable (e.g., EU/UK), you may lodge a complaint with your local data protection authority.
18) Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you via email and/or a prominent in‑product notice before the change becomes effective, indicating the Effective Date and a summary of changes. Your continued use of the Services after the Effective Date constitutes acceptance of the updated Policy.
19) Additional Notices for EEA/UK Residents
• Controller: 15 Footer, LLC..
• Legal Bases: Contract, consent, legitimate interests, legal obligation (see Section 3).
• Transfers: We rely on Standard Contractual Clauses (SCCs) or other lawful mechanisms for cross‑border transfers and conduct transfer risk assessments where applicable.
• Rights: Access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent. To exercise, use in‑product controls or contact [email protected].
• Supervisory Authority: You have the right to complain to your local authority if you believe we have violated data protection laws.
20) California “Notice at Collection” (Shortform for Signup/Checkout)
We collect identifiers, commercial data, internet/network activity, approximate location, and inferences to operate and improve 15 Footer, fulfill orders, personalize experiences, and deliver/measure ads. We share certain identifiers and activity/inference data for cross‑context behavioral advertising.
Your rights: Know, delete, correct, opt out of sale/sharing, limit sensitive info, and non‑discrimination.
Opt‑out: Use the “Do Not Sell or Share My Personal Information” link in our footer/settings.
Retention: See Section 6.
Contact: [email protected].
Prohibited Automated Access Policy
At 15 Footer, we prioritize the security, integrity, and privacy of our platform and its users. To maintain a safe and fair environment, the following activities are strictly prohibited on our website and mobile application:
1. Web Scraping
Automated tools, scripts, or bots designed to extract data from our platform—whether for commercial, research, or personal purposes—are not permitted. This includes any attempt to collect user information, product details, pricing, or other proprietary content.
2. Data Theft
Unauthorized access, copying, downloading, or use of any data, including user profiles, images, text, or intellectual property, is strictly forbidden. Any attempt to bypass security measures or exploit vulnerabilities will result in immediate termination of access and potential legal action.
3. Crawling
Systematic or automated crawling of our website or mobile application, including indexing for search engines or any other purpose without prior written consent, is prohibited. This applies to all forms of automated interaction that place undue load on our servers or compromise user experience.
Enforcement
Violations of this policy may result in:
- Immediate suspension or termination of account access.
- Legal action under applicable laws, including the Computer Fraud and Abuse Act and other data protection regulations.
Contact
For permissions or inquiries regarding data usage, please contact:
Email: [email protected]
